If squeeze pages are used correctly they can be super effective, and will flood your mailing list with subscribers.

Yet most businesses are missing out on a fortune, every time someone leaves their website, for the reason that they fail to obtain the customer’s email address, and this is just plain stupid.

The only purpose of a squeeze page is to persuade your website visitor to enter their name, and email address, so that they can join to your mailing list.

Squeeze pages can also earn you loads of money in potential sales, even if you are only collecting the website visitor’s details, and are not making a sale. You can offer a free gift in return for the website visitor subscribing to your list. List building is be one of the building blocks of any online venture, as you can keep returning to your list with offers, and at some point upgrade your list members to your buyers list, and that means income in your wallet.

You can give a free download of a report, ebook, software, and so forth in return for the website visitor’s contact details. The greater the perceived value of the product, or the greater the desire for the product, will boost the prospect of your website visitor filling in your squeeze page form, and clicking the submit button.

It is essential to keep the sign-up process simple, yet most businesses complicate their squeeze pages and confuse the website visitor.

Your squeeze page must have a bold headline that attracts the imagination of your website visitors. You need to have an irresistible subheading, promoting your irresistible gift.

Your opt-in form must not ask for too many details. A name, and email address, should be adequate for your marketing needs. If you ask for too many details your website visitor could lose interest and go away.

Keep your message brief and uncomplicated, stating the message - please enter your details to receive your free gift.

Your Squeeze pages must be free of diversions such as flash graphics, navigation links, and adverts The aim is to keep your website visitors interested, and deter them from clicking off your squeeze page, so do not allow them any diversions. You want them to hone in on your proposal. The only alternative you want to give your website visitors is to sign up, or go away.

If you have spent a lot of time and money to get people to your website, you do not want any of them to go away without signing up to your list. Every name on your list is worth revenue for you in possible sales, so you need to do everything that you can to make sure that your website visitors fill in your opt-in form.

It is common knowledge that large organisations pay out a lot of their profits having their squeeze pages created to guarantee their conversion rates are of a high percentage. But a profitable, high percentage converting, squeeze page does not have to cost the farm. Instead of using a graphic designer and a website coder, you could create your own squeeze pages.

So, then why isn’t every online business using squeeze pages? Well, simply for the reason that professional looking, and successful, squeeze pages can be complicated to create, and it can take ages to get them working well.

There are now simple and inexpensive squeeze page software, programs for making high converting squeeze pages. Streets Ahead Software has just recently launched Squeeze Page Wizard, and it builds amazing squeeze pages at the click of a button. You do not need to know a thing about HTML coding, or website design, to make top quality squeeze pages in no time at all, using this software program.

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Squeeze pages are now an essential part of list building, and they can be used on your business website or used separately to create a stand-alone landing page.

Squeeze pages are primarily designed to obtain a reader’s name and email address by encouraging users to opt-in to an e-mail list to receive more information about the topic of the website. Website owners will collect these e-mail addresses so that they can also follow up with offers at later dates. To entice the website visitors to submit their details, the website owner will usually offer a free product download. This is usually a software product, a free report, or an e-book).

It is essential to grab the attention of the visitors to your website with a catchy headline. The main body text on squeeze pages should be kept brief. Squeeze pages are not a good place to impress your readers with your extensive vocabulary. You want them to quickly take n the information on your web page, fill in their name and email address, and click the submit button, before they get bored and click away from your website. So, keep it simple. It is essential not to have any links on your squeeze pages. You do not want to distract the website visitor from signing up to your opt-in list.

 If you want a double opt-in to your list, you will need an autoresponder service (eg. Aweber, 1 Shopping Cart, Get Response, etc). You can also set your opt-in form to receive the opt-in emails direct to your own Inbox, without using an autoresponder service, but I would caution against this. If someone accuses you of spamming, then it is better to have the evidence of a double opt-in, and the support of an autoresponder service.

If you have knowledge of HTML you can build your own squeeze pages. If not, there are some websites that have online software that you can use to build your squeeze pages but be careful, some of these websites charge a monthly fee, and, if you leave them you will lose all the functionality of your squeeze pages. You can also buy, and download, squeeze page software that you can use from your own computer, to design and build your own squeeze pages. These software programs are usually reasonably inexpensive, and are very simple to use. There are also some free versions of squeeze page software available, but they generally build very basic squeeze pages and have limited functionality.

It is essential to remember that the purpose of a squeeze page is to squeeze the information from a prospect. Once the prospect opts into your list, you will need to gain their trust. So, do not bombard them initially with sales email, or they will opt-out very quickly. I have personally found that it is better to offer your prospects a series of freebies, to gain their confidence. You could offer them a series of free reports on some topical, and relevant issue. Put the article on your website, and send an email to your list, telling them that you have prepared a report for them and give them the URL for the report.

When setting up your autoresponder, you should upload a fair number of autoresponder messages to periodically send out to your list.

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